SEO trends in 2024

Negar HND
2 min readJan 12, 2024

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Hey there! Let’s take a sneak peek into the future of SEO — yep, we’re talking 2024. There is no crystal ball, just some casual, crystal-clear insights into what’s cooking in the SEO kitchen for the upcoming year.

AI: The Unsung Hero

AI isn’t hitting the brakes; it’s stepping on the gas in 2024. Expect smarter algorithms that understand user intent like your best friend. Think about content suggestions that’ll make your audience say, “Wow, they read my mind!” AI’s not just a sidekick anymore; it’s the superhero of SEO, paving the way for better search results.

SEO in 2024

E-A-T Your Way to the Top

E-A-T — sounds like something you’d find on a health blog, right? Nope, it’s Expertise, Authoritativeness, and Trustworthiness, and it’s the secret sauce for ranking high. Google’s still on the lookout for content that’s informative and comes from legitimate sources. So, 2024 is the year to serve up expertise with a side of trustworthiness.

User Experience Takes the Crown

Your website’s user experience is getting a VIP seat in the SEO stadium. Google’s all about making users happy: speed, mobile-friendliness, and easy navigation. So, if your site’s a digital maze or loads longer than your grandma’s ancient computer, it’s time for a revamp.

Voice Search: More Than Just ‘Hey Google’

2024 isn’t just about typing queries; it’s about talking to your devices like you’re chatting with a buddy. Voice search is on the rise, and it’s changing the SEO game. So, start thinking about how people talk when asking their AI assistants questions — it’s a different ball game.

Snackable, Interactive Content

Ain’t nobody got time for essays in 2024. Users want quick bites of info and engaging content that feels like a conversation, not a lecture. The game’s name is interactive stuff — quizzes, polls, videos. Keep it short, sweet, and snackable!

Zero-Click Searches: Embrace the Change

Get ready for more zero-click searches — the ones where users get all they need from the search results page itself. It’s not the end of the world; it’s an opportunity. Think of it as your chance to shine in featured snippets and position zero.

Parting Thoughts

The SEO landscape in 2024 is all about being user-centric, AI-friendly, and snappy with your content. Embrace change, amp up your site’s experience, and stay ahead of the curve. So, gear up, strap on those SEO boots, and get ready to conquer the 2024 digital frontier!

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Negar HND

A marketing and SEO expert who is searching for new things.